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Noshe Oceanic adds Groversons, Rohtas Ventures accounts to its kitty

Noshe Oceanic adds Groversons, Rohtas Ventures accounts to its kitty

Author | Abhijeet Mukherjee | Tuesday, Jan 29,2008 6:58 AM

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Noshe Oceanic adds Groversons, Rohtas Ventures accounts to its kitty

Noshe Oceanic has won the 360-degree creative accounts of Groversons and Rohtas Ventures following multi-agency pitches. While Groversons is a Rs 10-crore account, the account size of real estate company Rohtas Ventures is in the region of Rs 5 crore. K-Factors was the incumbent agency for the Groversons account.

“Being a retail advertising giant, these acquisitions are the result of sheer brand management expertise and powerful creative execution drawing in accounts from every sphere,” said an official from Noshe Oceanic.

The campaign is expected to start with a print campaign and followed by television and other media.

Rakesh Grover MD of Groversons, one of the biggest lingerie brands in India, said, “With lingerie advertising gradually coming of age in India, all eyes are on Noshe Oceanic to come up with a complete new proposition and positioning of the brand. Packaging will play a paramount role in building the Groversons brand. Noshe Oceanic will give utmost importance to point of purchase communication to give the brand the competitive edge, the traits of a true retail specialist.”

With the record success and in-depth experience of Noshe Oceanic in the sphere of real estate advertising, Piyush Rastogi MD of Lucknow-based Rohtas Ventures is convinced of getting the desired results. “Rome was not built in a day. It is the agency’s hard earned credentials and consistent creative excellence over the years that accounts for the trust factor. Noshe Oceanic builds every brand with only one assumption – ‘Everything Matters’,” Rastogi said.

Keeping the brand strategy for Groversons and Rohtas Projects Ltd under wraps for the moment, “Let the world watch as it happens”, is what the Noshe Oceanic boardroom has to say. “Noshe Oceanic is forever on the move, gaining new accounts, forging ahead and progressing,” said the agency’s President, Asheesh Sethi.

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