Top Story


Home >> Advertising >> Article

Noshe Group’s Stoots India sets up state-of-the-art production studio in NCR

Font Size   16
Noshe Group’s Stoots India sets up state-of-the-art production studio in NCR

Noshe Group’s Stoots India has developed its infrastructure by investing in a professional graphic and 3D state-of-the art studio located at A-31 Sector-4 in Noida.

Furnished with the latest technologies, the studio has four rooms – three editing suites and one graphic suite (3D and animation). Moreover, it boasts of a shooting floor, an MCR, the latest camera and lighting equipment, and other equipment such as mixing console, multi-track recorder, microphones, etc.

The studio also has a still shooting floor, and is staffed by an experienced team of producers, directors, editors, graphic artists and copywriters who, execute and offer end-to-end solutions for any assignment.

Commenting on the venture, Asheesh Sethi, President, Noshe Group, said, “We are happy to diversify into art production studio. Stoots India currently has about two commercials and some advertising projects in various stages at its facilities. Some big banner productions are also currently underway. We have set up the studio in Noida, which is the commercial hub of activity in AV production, and it will offer more sophisticated full-fledged solutions to end users.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...