Top Story

e4m_logo.png

Home >> Advertising >> Article

Northpoint, Lintas announce post-graduate programme in advertising and marketing

21-April-2006
Font Size   16
Northpoint, Lintas announce post-graduate programme in advertising and marketing

The Northpoint Centre of Learning has announced its second, full time post-graduate programme in advertising and marketing communications in association with Lintas India Group of Companies. The course aims at developing entry level managers in advertising and marketing communications, through a combination of intensive theory and extensive on-the-job work experience, on live assignments.

The classroom sessions will be conducted at the state-of-the-art Northpoint Campus in Khandala. The practical modules that will follow each theory session will take the form of continuing live projects on blue chip clients within the offices of the Lintas Group of Companies.

Announcing the second programme, Ashish Bhasin, Director, Lintas Integrated Marketing Action Group, said, “The faculty team is drawn from the country’s best practitioners of advertising and marketing communications. Market stints, rural exposure, and secondments to advertising, integrated communications, media and marketing companies will form an intrinsic part of the course.”

Structured as an 18 month, full time programme, the course is open to all first class graduates from the humanities, commerce, economics, mathematics, statistics, communications or management streams. Relevant work experience, though not essential, is desirable.

Interested students may download complete details about the programme, curriculum, last date for applications and course fees from the Northpoint website, www.northpointindia.com.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow