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Northpoint, Lintas announce post-graduate programme in advertising and marketing

Northpoint, Lintas announce post-graduate programme in advertising and marketing

Author | exchange4media Mumbai Bureau | Friday, Apr 21,2006 7:53 AM

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Northpoint, Lintas announce post-graduate programme in advertising and marketing

The Northpoint Centre of Learning has announced its second, full time post-graduate programme in advertising and marketing communications in association with Lintas India Group of Companies. The course aims at developing entry level managers in advertising and marketing communications, through a combination of intensive theory and extensive on-the-job work experience, on live assignments.

The classroom sessions will be conducted at the state-of-the-art Northpoint Campus in Khandala. The practical modules that will follow each theory session will take the form of continuing live projects on blue chip clients within the offices of the Lintas Group of Companies.

Announcing the second programme, Ashish Bhasin, Director, Lintas Integrated Marketing Action Group, said, “The faculty team is drawn from the country’s best practitioners of advertising and marketing communications. Market stints, rural exposure, and secondments to advertising, integrated communications, media and marketing companies will form an intrinsic part of the course.”

Structured as an 18 month, full time programme, the course is open to all first class graduates from the humanities, commerce, economics, mathematics, statistics, communications or management streams. Relevant work experience, though not essential, is desirable.

Interested students may download complete details about the programme, curriculum, last date for applications and course fees from the Northpoint website, www.northpointindia.com.

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