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Norms rendering PR as distinct from marketing are no longer appropriate: Archana Jain, MD, PR Pundit

23-June-2010
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Norms rendering PR as distinct from marketing are no longer appropriate: Archana Jain, MD, PR Pundit

“We believe in integrated marketing communications. We believe that the customer is at the heart of all propositions and it is, therefore, imperative that we propose a PR programme that supports the business objectives of organisations. Norms rendering PR as distinct from marketing are no longer appropriate in this age of consumerism, in which consumers aggregate all messages in making a decision to interact with the brand or company,” says Archana Jain, Managing Director, PR Pundit. More

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