Top Story

e4m_logo.png

Home >> TREND >> Article

Nokia’s winter collection set to redefine mobile fashion statement

31-December-2004
Font Size   16
Share
Nokia’s winter collection set to redefine mobile fashion statement

Nokia is all set to churn the high-end fashion phone market and redefine mobile fashion with its latest collection. With one phone already available in the Indian market and two likely to hit the market soon, the company is looking at setting new benchmarks in cellphone trends.

“Taking mobile phone design to a new level of sophistication, the new Nokia collection, featuring the Nokia 7260, Nokia 7270 and the Nokia 7280, is Art Deco-inspired with an edgy, modern touch,” said Pasi Jarvenpaa, Director, Mobile Phones, Marketing, Nokia Asia Pacific.

The three handsets in Nokia’s fall winter collection are especially designed for the fashion conscious people and will be available at prices ranging from Rs 14,000 to Rs 23,000. The 7260 model is already available in India, the 7270 will be available in a week’s time, and the 7280 will hit the home market by mid-January. These three high-end models have already hit certain South Asian markets like Singapore. The features include integrated VGA camera, FM radio, GPRS, MMS, voice recorder, flash message enabled, Kodak Photozone, etc.

Fashion photographer David Lachapelle collaborated with Director of Photography, Darius Khondji and top talents in set design, wardrobe, hair and make-up to bring out Nokia’s television campaign for the international market.

While the company will advertise its new line through select media vehicles in print and cinema in India, there are plans to adapt the international television campaign locally.

Talking about the strategy, Sanjay Behl, Marketing Head, Nokia Mobiles, said, “Phones have become a statement of personality and the essence of Nokia is to connect to all interfaces through mobile phones. The phones are primarily targeted at upper-class youth. They can also be used as a second phone for people as an evening handset.”

The new Nokia line combines flow and movement with geometric shapes, intense colours and futuristic detailing and designs into a distinctive range of phones. Nokia developed their latest fashion collection of mobile phones with individuality and style in mind.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi