Nokia is all set to churn the high-end fashion phone market and redefine mobile fashion with its latest collection. With one phone already available in the Indian market and two likely to hit the market soon, the company is looking at setting new benchmarks in cellphone trends.
“Taking mobile phone design to a new level of sophistication, the new Nokia collection, featuring the Nokia 7260, Nokia 7270 and the Nokia 7280, is Art Deco-inspired with an edgy, modern touch,” said Pasi Jarvenpaa, Director, Mobile Phones, Marketing, Nokia Asia Pacific.
The three handsets in Nokia’s fall winter collection are especially designed for the fashion conscious people and will be available at prices ranging from Rs 14,000 to Rs 23,000. The 7260 model is already available in India, the 7270 will be available in a week’s time, and the 7280 will hit the home market by mid-January. These three high-end models have already hit certain South Asian markets like Singapore. The features include integrated VGA camera, FM radio, GPRS, MMS, voice recorder, flash message enabled, Kodak Photozone, etc.
Fashion photographer David Lachapelle collaborated with Director of Photography, Darius Khondji and top talents in set design, wardrobe, hair and make-up to bring out Nokia’s television campaign for the international market.
While the company will advertise its new line through select media vehicles in print and cinema in India, there are plans to adapt the international television campaign locally.
Talking about the strategy, Sanjay Behl, Marketing Head, Nokia Mobiles, said, “Phones have become a statement of personality and the essence of Nokia is to connect to all interfaces through mobile phones. The phones are primarily targeted at upper-class youth. They can also be used as a second phone for people as an evening handset.”
The new Nokia line combines flow and movement with geometric shapes, intense colours and futuristic detailing and designs into a distinctive range of phones. Nokia developed their latest fashion collection of mobile phones with individuality and style in mind.