Top Story


Home >> Advertising >> Article

Nokia scouts for partner for Rs 200-crore media biz

Font Size   16
Nokia scouts for partner for Rs 200-crore media biz

If anyone thought that slowdown would have dulled the pitch scene, there is another thought coming. After the likes of Britannia and Videocon reviewing their media business, handset manufacturer Nokia is also busy shopping for a new media partner. Hitherto, Nokia was handled by GroupM – globally it was with MediaCom, but in India the business was handled by Maxus. The on-going global Nokia pitch is in advanced stages.

It is understood that GroupM has decided to not participate in the pitch process at all. The reasons for this decision vary and some sections of the media even boil it down to the fees. However, there were no official comments available on the development at the time of filing the report, and exchange4media couldn’t independently ascertain the precise reason behind GroupM’s non-participation.

At present, Nokia’s ad spends are pegged at Rs 200 crore in India. India and China are two of the most important markets for Nokia. Many agencies have already made their presentations to the advertiser, and a second round of discussions is also set to be completed soon.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve