Top Story


Home >> Advertising >> Article

Nokia scouts for partner for Rs 200-crore media biz

Font Size   16
Nokia scouts for partner for Rs 200-crore media biz

If anyone thought that slowdown would have dulled the pitch scene, there is another thought coming. After the likes of Britannia and Videocon reviewing their media business, handset manufacturer Nokia is also busy shopping for a new media partner. Hitherto, Nokia was handled by GroupM – globally it was with MediaCom, but in India the business was handled by Maxus. The on-going global Nokia pitch is in advanced stages.

It is understood that GroupM has decided to not participate in the pitch process at all. The reasons for this decision vary and some sections of the media even boil it down to the fees. However, there were no official comments available on the development at the time of filing the report, and exchange4media couldn’t independently ascertain the precise reason behind GroupM’s non-participation.

At present, Nokia’s ad spends are pegged at Rs 200 crore in India. India and China are two of the most important markets for Nokia. Many agencies have already made their presentations to the advertiser, and a second round of discussions is also set to be completed soon.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...