It is reliably learnt that Nokia has finalised its media partners. The regional pitch that commenced in the last quarter of 2005, following a global realignment, has culminated with Nokia deciding to sign on MediaCom as its media agency for the Asia Pacific region. However, in India, since MediaCom is still in the process of integrating with the WPP operations here, Maxus is being assigned Nokia’s media duties. The official signing, according to informed sources, would be done on February 7, 2006.
The account is pegged upwards of Rs 100 crore. At the time of filing this report, no one from either the client or the agencies was available for comments.
The account is currently in the custodianship of ZenithOptimedia. Nokia was the first client the agency began with when it relaunched operations in August 2004 with Ambika Srivastava as CEO.
At the regional level, other agencies in the fray apart from the incumbent were OMD and Universal McCann. With this development, the planning and buying of Nokia business would be with Maxus in India.
Nokia has been an aggressive player in India, especially since late 2004, with substantial on-air marketing and other activities like sponsorships with various television properties across genres. For Maxus, this is a prestigious addition to its already high-profile client kitty with the likes of Perfetti Van Melle, Titan and Britannia.