Top Story

e4m_logo.png

Home >> TREND >> Article

Nokia launches new camera phone with visual flashing lights

28-September-2004
Font Size   16
Share
Nokia launches new camera phone with visual flashing lights

Nokia has launched a new model of camera phone, Nokia 3220, targeted at the youth and priced at Rs 12,169. The phone has visual flashing lights and includes an optional feature of wave messaging capabilities that allows users to flash a short text or graphic image visually.

In line with its positioning, Nokia 3220 offers users a range of lifestyle-enhancing features such as built-in VGA camera, transparent Nokia Xpress-On grips, styled cut out covers and mobile themes, which makes personalisation simple and fun.

Sanjeev Sharma, MD, said: “Nokia 3220 phone is designed keeping in mind the taste of today’s generation. It provides value-added lifestyle features at an affordable price. Nokia has been leading in text messaging, picture messaging, and now multimedia messaging comes as a new innovation of wave light messaging.”

The advertising campaign covers both TV and print media. “It’s a 30-second TV campaign, which is basically a demonstration of the product. The music is catchy and the campaign says – Get together, do whatever,” said Sachin Das Burma, Associate Creative Director, Bates.

“We wanted the positioning to be as a new phone everyday, and accordingly, we tried to communicate this message through the commercial. You can change the colour combinations of the panels and grips, making it look new everyday. In the same line, the print commercial reads – Flash it. Flaunt it,” Burma explained.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.