Top Story


Home >> TREND >> Article

Nokia launches new camera phone with visual flashing lights

Font Size   16
Nokia launches new camera phone with visual flashing lights

Nokia has launched a new model of camera phone, Nokia 3220, targeted at the youth and priced at Rs 12,169. The phone has visual flashing lights and includes an optional feature of wave messaging capabilities that allows users to flash a short text or graphic image visually.

In line with its positioning, Nokia 3220 offers users a range of lifestyle-enhancing features such as built-in VGA camera, transparent Nokia Xpress-On grips, styled cut out covers and mobile themes, which makes personalisation simple and fun.

Sanjeev Sharma, MD, said: “Nokia 3220 phone is designed keeping in mind the taste of today’s generation. It provides value-added lifestyle features at an affordable price. Nokia has been leading in text messaging, picture messaging, and now multimedia messaging comes as a new innovation of wave light messaging.”

The advertising campaign covers both TV and print media. “It’s a 30-second TV campaign, which is basically a demonstration of the product. The music is catchy and the campaign says – Get together, do whatever,” said Sachin Das Burma, Associate Creative Director, Bates.

“We wanted the positioning to be as a new phone everyday, and accordingly, we tried to communicate this message through the commercial. You can change the colour combinations of the panels and grips, making it look new everyday. In the same line, the print commercial reads – Flash it. Flaunt it,” Burma explained.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign