The year 2009 is proving to be a good year for JWT Mumbai. The agency bagged three Golds, including India’s first Film Gold and Film Craft Gold, this year at Cannes. This is in addition to the new businesses that the agency has won, including Tata Realty and Infrastructure, Thomas Cook, Johnson & Johnson - Band-Aid and Listerine, STAR Fox, State Bank of India, Nabard, Epson and Fiji Holdings, among others.
Speaking to exchange4media, Dhunji Wadia, Managing Partner, JWT Mumbai, said, “JWT Mumbai is the star operation for JWT Worldwide. This represents a unique challenge for growth as there is a dominant presence in most categories. In the last year, JWT Mumbai has added a large number of new businesses that added to 39 per cent of the agency’s revenues.”
Speaking further, Wadia said, “I believe 2009 will separate the boys from the men. We are on track as far as budgets go. No job cuts. No pay cuts either. So, all you talented people out there, please get in touch!”
“In 2009, our endeavour is to be trusted advisors for all our clients. That is why more clients choose to be with us than with any other agency. And we would want to keep it that way. As an industry we would thrive a lot more if we had one voice when it comes to important issues like agency remuneration, pitch fees, even awards. And I am not talking about the ‘fly-by-night operators’ here, but the big guns of advertising. I’m sure everyone has issues. But I’d rather work with the system and address these issues than become a rebel,” Wadia added.
Taking cognizance of the growing importance of digital media, Wadia said, “We also need to be geared up to face the digital revolution. We will need people who have different skill sets and aptitude in this context. Mere lip service to this space will not do anymore. We can’t wait for it to hit us, we need to start right now.”