Top Story

e4m_logo.png

Home >> Cannes Lions 2012 >> Article

No show for India’s Film at Cannes

24-June-2012
Font Size   16
No show for India’s Film at Cannes

The 59th International Festival of Creativity announced winners for Film, Film Craft, Titanium and Integrated, and the inaugural Branded Content and Entertainment Lions on June 23, 2012. TapRoot India’s ‘I am Mumbai’ – the only Indian shortlist in the category could not bring home any metal in Film Lions this year. India fetched two Bronze in Film Lions last year.

A total of 56 entries were submitted from India in Film Lions, out of which only TapRoot’s work got shortlisted.

Commenting on India’s performance in the category, Priti Kapur, Executive Creative Director, JWT Delhi, also the Jury member from India said, “The only shortlist that we had in this category was TapRoot India’s ‘I am Mumbai’. But this was the media category which had a really tough competition. The judges loved the entry. They really liked the story telling, the concept. The film has won in Craft which is great. But this one was a really tough category.”

Commenting on the work submitted by India over all, Kapur added, “I was hoping to but did not see a lot of work from India. Many agencies I have heard have stopped entering the awards because they think that the nuances and the writing gets lost with an international jury. But I am quite sad about that. I saw in this jury that there was a lot of respect for culture and nuances.”

Creative Artists Agency, USA has won the Grand Prix in Film Lions for its work ‘Back to the Start’ for Chipotle.

Introduced in 1954, the Film category launched the Festival and offers experts from the world of advertising the opportunity to promote themselves by showing their best and most original creative work.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.