Top Story


Home >> Advertising >> Article

No replacement for Pratap Bose

Font Size   16
No replacement for Pratap Bose

As Pratap Bose steps down from his role of COO at DDB Mudra Group after a stint of six years, his exit undoubtedly leaves a gap in leadership within the DDB Mudra Group. Bose has also been a member of the operating board at DDB Mudra Group.

Speaking to exchange4media, Pratap Bose said, “I left Ogilvy to create a group that is more than advertising; I have completely enjoyed both my roles. One as COO, guiding the group through strategic decision making; the second role was at DDB MudraMax, which today has great equity and is regarded as one of the best when it comes to experiential and engagement. We built a terrific team and the group has won over 500 awards during my stint, which is also an acknowledgement of the work we did.”

When asked whether his sudden exit stemmed from Madhukar Kamath receiving a four-year extension, Bose replied, “Yes, and once I have taken a decision, I believe in acting on it as soon as possible.”

“He wishes to pursue his own agenda and we wish him well,” commented Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group on the reason for Bose’s exit.

The process of transition has been discussed and implemented. Bose will be in the DDB Mudra office till the end of this week, and will be available to Kamath for any counsel for the next few months. However, there is no replacement in the offing for Bose’s role.

Kamath added, “Pratap has been with the DDB Mudra Group for close to six years. During this time, he has been a valuable member of our senior management team, leading one of our most successful and dynamic agencies – DDB MudraMax. He leaves DDB Mudra Group with a strong legacy. We wish him well and the very best in his future endeavours.”

Mandeep Malhotra, President and Head, DDB MudraMax and Sathyamurthy NP, President & Head – Media, DDB MudraMax, who were earlier reporting to Bose, will now be working directly with Kamath.

“Pratap has definitely helped build and lead a strong entity in DDB MudraMax.  However, the success of DDB MudraMax is also testimony to the excellent team effort across the various Business Units such as Out-of-Home, Experiential, Retail and Media. These businesses have been led extremely well by Mandeep, Aneil Deepak (Andee) and Sathyamurthy. They have able lieutenants such as Samir Khanna, Rohit Samarth, Pradeep Ramakrishnan, Subhashish Sarkar, Sameer Mehta, Anilkumar Sathiraju, Navin Kathuria, Spencer Noronha, Sonia Lal and Gopalkrishna Nair. The team of Mandeep, Andee and Sathya will now take on the reins and leadership of DDB MudraMax and work closely with me,” Kamath further said.

As reported exclusively by exchange4media, Bose had put in his papers in the last week of March. (Madhukar Kamath & Pratap Bose deny Bose's exit from DDB Mudra Group)

exchange4media was also the first to break the news of his exit.  (Pratap Bose to exit from DDB Mudra Group as COO)

Bose had joined DDB Mudra Group from Ogilvy & Mather in 2008, where he worked for 15 years in various capacities, and went on to become their youngest CEO in 2006.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India