Top Story


Home >> Advertising >> Article

No more free business e-mails from VSNL

Font Size   16
No more free business e-mails from VSNL

Videsh Sanchar Nigam Ltd. (VSNL) has stopped its free business e-mail service from this week. It will charge users an additional fee of Rs 600 a year for routing their e-mail through VSNL servers.

This move is aimed at raking in additional revenue as well as lowering the burden on its overloaded servers. Following the strategic decision, the company is now asking corporates without individual domain names to subscribe to the recently launched V-mail service.

V-mail offers corporates mail solutions under their personal domains and also includes domain mail servers (DMS) of users. Firms that may benefit from V-mail are small and medium service companies, banks, mutual funds, e-magazines and portals.

Companies with their own domain names and using their US-based mail servers remain unaffected. Corporates using VSNL servers for outgoing e-mails have been increasingly utilising the capacity of VSNL without paying any additional fee.

In the highly competitive market, ISPs will have to look at more revenue streams. This is one of the initiatives taken to reach more customers. Earlier, dial-up users were charged only for their connections. The company has found difficulties in transferring a huge number of mails. According to analysts, small and medium corporates could be hit by this decision.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...