Videsh Sanchar Nigam Ltd. (VSNL) has stopped its free business e-mail service from this week. It will charge users an additional fee of Rs 600 a year for routing their e-mail through VSNL servers.
This move is aimed at raking in additional revenue as well as lowering the burden on its overloaded servers. Following the strategic decision, the company is now asking corporates without individual domain names to subscribe to the recently launched V-mail service.
V-mail offers corporates mail solutions under their personal domains and also includes domain mail servers (DMS) of users. Firms that may benefit from V-mail are small and medium service companies, banks, mutual funds, e-magazines and portals.
Companies with their own domain names and using their US-based mail servers remain unaffected. Corporates using VSNL servers for outgoing e-mails have been increasingly utilising the capacity of VSNL without paying any additional fee.
In the highly competitive market, ISPs will have to look at more revenue streams. This is one of the initiatives taken to reach more customers. Earlier, dial-up users were charged only for their connections. The company has found difficulties in transferring a huge number of mails. According to analysts, small and medium corporates could be hit by this decision.