The Festival of Media Awards 2010 was announced at a ceremony in Valencia on April 20, 2010. The Awards were spread across the global media agency networks, with the likes of Havas, MediaCom, VivaKi and OMD winning Jury Awards. Indian agencies won no awards at the Festival this year. However, MediaCom India’s work for Gillette – ‘To Shave or Not to Shave’ – was nominated across four categories, and won itself two High Recommendations – in the Best Consumer Driven Campaign and the Effectiveness Award.
Mindshare India’s work on Lux Perfect Bride received one High Recommendation at the Festival in the Best Use of Content category.
Some of the other Indian entries that had made it to the shortlist included Story Campaign from Publicis India, Amul’s Tasty Musical Journey from Lodestar Universal, and the Power of Nano Sized, also from Lodestar Universal.
Another highlight was Jack Klues, Managing Partner, VivaKi being honoured with the Media Professional of the Year. Klues is the first person to receive this Award.
MediaCom India was shortlisted in the Agency of the Year category, and MediaCom overall won the Network of the Year Award.
The People’s Award, which allowed planners and strategists to select their favourite work from all the shortlisted campaigns before the Festival delegates voted their winner from the top five, went to ‘It Doesn’t have to Happen’ – a campaign against knife-related crimes, which was entered by Manning Gottlieb OMD UK.
The President of the Festival of Media Awards jury this year was given the authority to make one additional Award to recognise a brand or agency that made a mark throughout the judging process. This special Award was given to Havas Media in recognition of the consistent quality of the work submitted for the Festival of Media Awards and its agencies’ commitment to providing innovation and service across a wide range of countries and marketing challenges.
Winning agencies in the campaign categories were Farfar/ Isobar; Starcom, Australia and Norway; OMD, Singapore, UK and US; Havas Media, Mexico and UK; and MediaCom, UK and US.