Rohit Ohri who formally took over his role of Group Chairman & CEO, FCB Ulka this month, has already started putting things in place at the agency. As what seems like a first step in this direction, Nitin Karkare has been elevated to CEO FCB Ulka from his role as COO - Mumbai Group and Bengaluru, FCB Ulka.
Rohit Ohri, Group Chairman & CEO, FCB Ulka said, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the Company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO FCB ULKA Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realizing our vision for the Group.”
Karkare started off in FCB Ulka in 1986, after which he joined Everest Advertising for a few years gaining valuable experience while handling the P&G business. He then returned to Ulka in 1993. Through his years in FCB Ulka, Kakkare has worked on a large number of clients from Amul, Castrol, Ceat, Godrej or Zodiac. Beer and Bourbon.