Top Story


Home >> Advertising >> Article

NitiAayog appoints Thinkstr as its agency on record

Font Size   16
NitiAayog appoints Thinkstr as its agency on record

Niti Aayog, has appointed Thinkstr as the agency on record. Thinkstr won the mandate following a multi-agency pitch.

A total of 11 agencies bid for the creative mandate. McCann Worldgroup was also a part of the pitch. The agencies shortlisted as the final bidders for the mandate were Purple Focus, Spread Design Innovation and QAIS Consulting and the Satbir Singh-led agency Thinkstr.

The mandate involves communication management and outreach of Niti Aayog as a premier policy dynamo and think tank of the Government of India. The agency will help develop and execute an overall strategic marketing and communications plan.

Commenting on the development, Singh said, “The government's premier policy think tank, NITI Aayog  has appointed Thinkstr as its creative agency. Also, ecstatic to be working for Mr Amitabh Kant for the third time.”

The agency has earlier worked on the ‘Incredible India’ and ‘Startup India’ campaigns of the Tourism Ministry and the Department of Industrial Policy and Promotion.



Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions