MediaCom has announced Niti Kumar’s move to the role of General Manager, MediaCom Delhi. She takes over from Vinish Joshi who has decided to move on.
Kumar joined MediaCom in 2011 as the National Director – Insights and New Business. She led a number of successful pitches, the latest being Mars, which MediaCom won this January.
Debraj Tripathy, MD, MediaCom India said, “Niti has shown perseverance and maturity in the way she has been able to manage both, the new business and the consumer insights processes. She is absolutely the best person to take over from Vinish. Vinish has been with MediaCom for the last six years and has done a great job of nurturing our clients as well as the MediaCom Delhi team. I wish him all the very best in his future endeavours.”
A graduate from St Xavier’s College, Kolkata and a post-graduate in media planning from MICA, Ahmedabad, Kumar has over 13 years of experience in the media agency domain. She has worked on a host of blue chip clients including ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux, Yatra, etc.
“It’s exciting to move into this new role at MediaCom. In a more ‘front of the line’ role, I hope to bring more energy to the organisation. Delhi is a wonderful, dynamic market and MediaCom Delhi has exceptional talent and a great set of businesses. My goal will be to maintain the excellence while also ensuring growth from new businesses,” said Kumar.
MediaCom manages other businesses such as Procter & Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Mars, Wrigley, Piaggio and makemytrip.