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Nippon Paint assigns media to Mediaedge:cia, Fortune to handle creative; account size pegged at Rs 10 cr plus

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Nippon Paint assigns media to Mediaedge:cia, Fortune to handle creative; account size pegged at Rs 10 cr plus

Nippon Paint India, a recent entrant in the paints and enamels segment in India, has announced its advertising partners. While the media duties of the entire range of Nippon Paint products have been assigned to Mediaedge:cia (MEC), Fortune, JWT’s sibling agency, will be handling the creative side of the business.

Nippon Paint India is a 50-50 joint venture between Nippon Paint Japan and Singapore-based Nipsea Holdings International. The company plans to set up 50 exclusive retail outlets across India by December 2006. Since this is the launch stage, the account size of the business couldn’t be ascertained. However, industry sources informed that it would be upwards of Rs 10 crore.

Commenting on the appointments, K Rajeshwari, Marketing Head, Nippon Paint India, said, “We are happy to enter into partnerships with these agencies in India. We are hopeful that the relation would be a fruitful one for all of us.”

MEC’s MD Shubha George is delighted with the recent business wins, which also include Singapore Airlines and Nivea.

“We are very pleased with our robust growth. What is exceptionally satisfying is that our growth is balanced across cities – Mumbai, Delhi and Chennai – and also across product categories. We have a wonderful portfolio that spans FMCG, financial services, mobile handsets, two-wheelers and IT, and now adding paints to this gives us a well rounded profile that is very rare among Indian media agencies,” George said.

“We are looking at the brands of tomorrow in our portfolio and we are looking forward to partnering with Nippon Paint and making it a success in India as it is in many parts of Asia,” she further said.

The Nippon Paint Group has a turnover of over $3 billion across the world and is the largest player in Asia. The portfolio spans some leading paint brands such as 3-in-1 Medifresh, Weatherbond, etc., which have made significant impact in various countries such as China, Malaysia, and Singapore, among others.


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