Nimbus Sport, a division of Nimbus Communications Ltd., will exclusively market unrestricted quota of in-stadia advertising for the forthcoming India-Pakistan cricket series. 40 per cent of in-stadia advertising is reserved for Pakistan companies, which Nimbus did not bid for. The total value of the rights is around US $3 million.
Nimbus also has an agreement for the exclusive co-sponsor rights with the Pakistan Cricket Board (PCB). Hero Honda, the official sponsor of the ICC Cricket World Cup 2003, is the co-sponsor for the series.
PCB and Nimbus are in discussion for ancillary rights and a decision will be taken in the next two days.
Sunil Manocha, Sr. Vice-President, Nimbus remarks, “We are pleased to continue our association with international cricket and forge a new relationship with the PCB. The India-Pakistan series attracts interest comparable with the World Cup and is a fantastic investment for our clients.”
Nimbus Sport plans a maximum of seven in-stadia advertising packages, some of which will be category exclusive. In-stadia promotions are becoming increasingly popular among marketers. No doubt, a number of brands will want to be on ground for the mega cricketing event.