Top Story

e4m_logo.png

Home >> Advertising >> Article

Nimbus secures unrestricted in-stadia advertising for Indo Pak series

12-February-2004
Font Size   16
Share
Nimbus secures unrestricted in-stadia advertising for Indo Pak series

Nimbus Sport, a division of Nimbus Communications Ltd., will exclusively market unrestricted quota of in-stadia advertising for the forthcoming India-Pakistan cricket series. 40 per cent of in-stadia advertising is reserved for Pakistan companies, which Nimbus did not bid for. The total value of the rights is around US $3 million.

Nimbus also has an agreement for the exclusive co-sponsor rights with the Pakistan Cricket Board (PCB). Hero Honda, the official sponsor of the ICC Cricket World Cup 2003, is the co-sponsor for the series.

PCB and Nimbus are in discussion for ancillary rights and a decision will be taken in the next two days.

Sunil Manocha, Sr. Vice-President, Nimbus remarks, “We are pleased to continue our association with international cricket and forge a new relationship with the PCB. The India-Pakistan series attracts interest comparable with the World Cup and is a fantastic investment for our clients.”

Nimbus Sport plans a maximum of seven in-stadia advertising packages, some of which will be category exclusive. In-stadia promotions are becoming increasingly popular among marketers. No doubt, a number of brands will want to be on ground for the mega cricketing event.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems