Nimbus defends ‘racist ads’

Nimbus defends ‘racist ads’

Author | Pallavi Goorha | Wednesday, Feb 21,2007 7:46 AM

Nimbus defends ‘racist ads’

Private broadcaster Nimbus has rejected allegations that its ads telecast during the India-West Indies cricket one-dayers last month were racist claiming that the idea behind them was light hearted.

Responding to the showcause notice from the I&B Ministry, the channel has defended the ad series saying they had no racial overtones, according to official sources. The ads appeared on the Nimbus-run Neo Sports channel.

Nimbus officials are understood to have argued that neither was there any racial overtone nor was it their intention, if anyone had perceived them to be racist. The ads were light-hearted and only aimed at some "fun", they argued.

The government has accepted the reply but deferred any action as a related matter on the issue is also coming up for hearing in the Delhi High Court on Wednesday. The Ministry on February 14 took cognisance of some media reports saying the ad campaign shown on the Nimbus-run Neo Sports with its punchline: "It’s tough being a West Indian in India," had racial overtones as it showed West Indians in poor light because of their skin colour.

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