Nikon India, one of the leaders in the camera and imaging space, has chalked out aggressive expansion plans for the Indian market and is in talks with advertising agencies for its creative duties. ADK Fortune currently handles the creative and media mandates for Nikon India.
When contacted, Sajjan Kumar, GM - Sales & Marketing, Nikon India, denied the development. However, industry sources claimed that the pitch was currently underway. It is understood that a few leading agencies are participating in the pitch, however, their names could not be verified at time of filing the report.
Nikon is looking for a 360 degree mandate that includes print, TVC, OOH, BTL and the Internet.
Nikon India was incorporated on May 2007 as a 100 per cent subsidiary of Nikon Corporation Tokyo. Over the years, Nikon has established a strong base in India through a local distributor. Now, Nikon India will further reinforce this platform to enhance the Nikon brand image and brand promise through various activities and programmes.