Sportswear major Nike India is scouting for a new creative partner and is already in talks with agencies. The decision to call for a creative pitch is in keeping with Nike’s global affiliation communication strategy. JWT India is the incumbent agency.
When contacted, an official from Nike confirmed the development and said, “We are looking at a couple of agencies for a specific task on hand at Nike India. We will let you know once the process is completed. Our creative agency continues to be JWT at present.”
However, an industry source confirmed that Nike was in talks with other agencies for a new creative partner. In the meanwhile, JWT in most likelihood would manage to retain the business.
It may be recalled that in 2007, JWT India had created the ‘Nike Mean Street’ ad campaign, which won several national and international accolades.
JWT Bangalore had bagged the Nike business in June 2005, when the company was set to foray into India. JWT had bagged the account following a multi-agency pitch, beating O&M in the final stage of the pitch. Since then, JWT has been involved with Nike right from the brand development in the country to enhancing the brand’s presence in the Indian market, for all the Nike products, which include footwear, apparel and accessories.