Top Story


Home >> Advertising >> Article

Nick Souter to hold a seminar on ‘Right brain thinking for left brain people’ at AdFest 2008

Font Size   16
Nick Souter to hold a seminar on ‘Right brain thinking for left brain people’ at AdFest 2008

Creative guru Nick Souter would be addressing a seminar titled ‘Right brain thinking for left brain people’ at the Asia Pacific Advertising Festival (AdFest) 2008. The seminar would look at some of the tools that would help create correct environment for creativity in the industry.

According to Souter, since the advertising revolution of the late 60s, the advertising industry had actively promoted the idea that some people were creative, while others were not. In fact, it has taken this notion to the extreme of departmentalising creativity and making it the exclusive domain of art directors and copy writers.

Souter said, “Unfortunately, this often establishes an adversarial relationship between those that produce the work and those that sit in judgment upon it, and a lot of good work is then trashed. Fifty years later, we need another revolution – one in which we establish a ‘Creative Democracy’.”

He further said, “We need to build a creative culture that welcomes the contribution of anyone who wants to put his or her imagination to work. We need to harness the untapped creative energy of everyone, both clients and agency people, whoever works in our business.”

Souter had worked as a Creative Director for 15 years – in London, Tokyo and Sydney. In 1998, he moved to Australia and took on the role of Leo Burnett’s National CD. Over the next five years, his office was voted Creative Agency of the Year twice, Television Agency of the Year, Print Agency of the Year and Burnett’s Global Agency of the Year. He was elected Chairman in 2003.

Souter then left advertising in 2004 to develop an innovation and creative thinking programme called ‘The Ideascape’, which he runs as a workshop for clients across Asia. Last year, he had three books and interactive CD-ROMs published in the US, the UK and Australia. Souter has been in close association with AdFest. He spoke in 2001 and was Chairman of the Print Jury in 2005.

Related stories:

Sonal Dabral, Ravi Deshpande, Sumanto Chattopadhyay among judges for AdFest 2008

AdFest 2008 to be held in Thailand on March 26-29; to focus on ‘REiNVENT’

Rob Strasberg to head AdFest 2008 Innova Lotus and 360 Lotus Jury

David Guerrero to head AdFest 2008 Radio Lotus jury


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by