HDTV-ready English news channel NewsX has assigned its creative mandate to Euro RSCG following a multi-agency pitch. The partnership with Euro RSCG will see the creation and introduction of innovative marketing campaigns, which position and showcase the channel’s philosophy of delivering clarity in a complex world. The agency will thereafter also manage the creative campaigns for programming and viewer tune-ins.
Meanwhile, NewsX has also partnered with Good Relations India as it PR agency.
Vynsley Fernandes, COO, INX News, said, “Our partners – Euro RSCG and Good Relations India – have just the right expertise and enthusiasm to provide the strategic support that we need to further enhance our brand equity. They have a proven record of success with both corporate and product communications, and understand the communication intricacies relating to media and entertainment companies required for our business.”
Reacting to the win, Sushant Panda, Director, Euro RSCG, said, “We are very excited to partner with NewsX. Their differentiated philosophy allows us to create differentiated and exciting creative solutions. We look forward to making the brand a big success.”
Sushmita Bandopadhyay, Branch Head - Delhi, Good Relations, remarked, “Given our experience and success with clients in this category, we consider that it is a great match for both the partners. The intelligent programming of NewsX will keep the news register ringing and we are confident of establishing the right connect with the right audience.”
Launched in March 2008, NewsX combines the depth and coverage of Indian newspaper journalism with the quality of international television production. NewsX uses a network of interconnected bureaus using the latest video technology to offer the widest range of national and international news.