Solutions Integrated Marketing Services has added quite a few names to its client roster. Ranging from Solid Works, Cycle Brand Agarbathi, DNA Perfumes, Britannia - Product Anlene, to Nerolac Assured Paint Service (NAPS), Nerolac Disney Emulsion, Pfizer Listerine, and Pepsi – Solutions has in all added eight new assignments.
The agency will be responsible for offering specific marketing solutions in all these cases; solutions that involve capabilities in one-to-one marketing, events and promotions, or retail and trade marketing.
Speaking on the wins, Srikant Sastri, Managing Director, Solutions, said, “We are delighted to have such revered assignments with us. Our large infrastructure, strategic planning skills, repertoire of tools, systems and processes will go a long way in bringing the desired solutions for their marketing issues. Solutions is among the leading marketing service providers in India and our goal has always been to reach the pinnacle.”
Solutions’ clients belong to diverse sectors ranging from Information Technology sector to Consumer Electronics, Automobiles and the Service sector. Some of the prominent ones are Microsoft, HP, General Motors, Sony, Philips, Gillette, ICICI Bank, ESPN among others.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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