Top Story

e4m_logo.png

Home >> Advertising >> Article

Newcomer Thought Blurb ends year with a couple of international awards under its belt

29-December-2007
Font Size   16
Share
Newcomer Thought Blurb ends year with a couple of international awards under its belt

Thought Blurb, an agency that began its operations in March 2007, has put up a good show during the year. The Mumbai-based agency won a Gold at the Montreal Awards and a Silver for its Baskin Robbins campaign at the International Advertising Awards. The agency is spearheaded by Vinod Kunj, the founder of the agency, and his wife Razia Kunj.

Key accounts that Thought Blurb handles include Baskin Robbins ice cream; Arkana, a boutique in Goa; Top Dog range of pet care products from Kard Medics; and TV Origin, India’s first IPTV solutions provider based in Hyderabad.

Commenting on the agency’s performance since its launch, Vinod Kunj said, “I think we have done a fairly good job in winning a couple of awards in the short period of our existence.”

He further said, “Today, India is rewarding individuals and companies with enterprise and intelligence, and advertising is witnessing quantum leaps in evolution in terms of creation and consumption of advertising, which is changing forever. Traditional media is making room for newer ideas. In such a scenario, there is always room for smaller, nimble-footed agencies that are not hemmed in by traditional approaches to the business. At Thought Blurb, when we get a brief, we do not scratch our heads wondering how to retro fit a particular idea into a particular media. We look for situations where the brand can commune with the consumer. We do not decide the medium. The consumer decides for us.”

Kunj had been a copywriter for 13 years and had worked with leading advertising agencies in Mumbai like Rediffusion DY&R, Lowe, FCB Ulka (now Draft FCB Ulka), Enterprise Nexus, Saatchi & Saatchi, and Capital Advertising.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017