Thought Blurb, an agency that began its operations in March 2007, has put up a good show during the year. The Mumbai-based agency won a Gold at the Montreal Awards and a Silver for its Baskin Robbins campaign at the International Advertising Awards. The agency is spearheaded by Vinod Kunj, the founder of the agency, and his wife Razia Kunj.
Key accounts that Thought Blurb handles include Baskin Robbins ice cream; Arkana, a boutique in Goa; Top Dog range of pet care products from Kard Medics; and TV Origin, India’s first IPTV solutions provider based in Hyderabad.
Commenting on the agency’s performance since its launch, Vinod Kunj said, “I think we have done a fairly good job in winning a couple of awards in the short period of our existence.”
He further said, “Today, India is rewarding individuals and companies with enterprise and intelligence, and advertising is witnessing quantum leaps in evolution in terms of creation and consumption of advertising, which is changing forever. Traditional media is making room for newer ideas. In such a scenario, there is always room for smaller, nimble-footed agencies that are not hemmed in by traditional approaches to the business. At Thought Blurb, when we get a brief, we do not scratch our heads wondering how to retro fit a particular idea into a particular media. We look for situations where the brand can commune with the consumer. We do not decide the medium. The consumer decides for us.”
Kunj had been a copywriter for 13 years and had worked with leading advertising agencies in Mumbai like Rediffusion DY&R, Lowe, FCB Ulka (now Draft FCB Ulka), Enterprise Nexus, Saatchi & Saatchi, and Capital Advertising.