It’s India shining at an international awards festival yet again. No matter how clichéd the term has started to sound, the fact is that India agencies are increasing carving a niche for themselves in the global arena. The event this time is the prestigious New York Festivals 2006. E4M had earlier reported that Mudra, Leo Burnett, JWT and Rediffusion DY&R had made it to the finals. Now that the complete list of nominations is out, there are several more Indian names featured there.
Percept H, Mumbai has bagged three nominations – the “Bar Stool” ad for Ghetto Bar ‘N’ Grill has won the agency a nomination in the Retail Food category; “Maternity / Play School / Yoga” ad for IFIG Enterprises has bagged a nomination in the Home Appliances / Furniture category; and “Chicken / Pizza / Cookies” ad for Tantra Handwash has made it to the finals in the Cosmetics / Beauty Aids / Toiletries category.
For Brand David, Delhi it is two nominations – the “Painted Trees” ad for WWF in the Guerrilla Marketing: Outdoor category; and “Divorce” ad for client Tony Ray in the Corporate ID: Stationery category.
Rubecon Communications, Chennai; Concept, Mumbai; Dentsu Marcom, Delhi; 1pointsize, Chennai; and Stark Communications, Trivandrum have bagged one nomination each.
Rubecon Communications’ ad for Fruit Shop On Greams Road, titled “Kill Summer” has bagged the nomination in the Retail Food category. Concept, Mumbai’s “prevent Polio” ad for P.N.R.S Society for Relief and Rehabilitation of the Disabled has made it to the finals in the PSA: Civic / Social Education category.
Dentsu Marcom, Delhi has bagged a nomination for its “Rice / Lizard” ad for client Muskaan in the PSA: Philanthropic category. 1pointsize, Chennai, whose campaigns to promote lensman Sharad Haksar made it to the CAA Annual 2006 recently, has bagged a nomination in the Apparel category for the “Inside Story” ad for Stori.
Stark Communications, Trivandrum has bagged a nomination for the “How On Earth...”
Ad for client cgh earth in the Copywriting category.
How many of these nominations will fructify into metals is difficult to predict, but the large number of nominations prove that work done by Indian agencies are being counted among the best in the world.
The five-day Awards festival will be held in New York City from September 25, 2006 and the winners will be announced on September 25-27.
New York Festivals 2006: Mudra, Leo Burnett bag several nominations
New York Festivals 2006: JWT, Rediffusion DY&R add to list of Indian nominations