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New York Festivals 2006: Mudra, Leo Burnett bag several nominations

17-August-2006
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New York Festivals 2006: Mudra, Leo Burnett bag several nominations

Indian agencies are all set to make a spalsh in the international scene yet again. This time it is at the New York Festivals 2006. Mudra and Leo Burnett have bagged 28 nominations between them for the prestigious Awards. The five-day Awards festival will be held in New York City from September 25, 2006.

Mudra has bagged 19 nominations in various categories, while its Internet advertising arm, Tribal DDB India, has bagged one nomination. The agency’s Mumbai branch has got eight nominations, Delhi branch has got 10 nominations, while Mudra South has got one nomination.

Santosh Padhi, National Head of Art, Leo Burnett India, said, “We have been nominated for eight awards – two campaigns, one TVC, three outdoors and two single ads.”

Leo Burnett’s Housewife TVC for client Heinz Sauce has been nominated in the Confections/Snacks category, while an ad for Doy Soap has been nominated in the Cosmetics/ Beauty Aids/Toiletries category and the Monalisa ad for client History Channel has been nominated in the Media Promotion: Broadcast category. Public service ad, Dead body (for Indian Railways) has been nominated in the Use of Outdoor category.

The agency has received two nominations in the Retail Food category – the Fountain / Victoria Terminus / Crawford Market ad and Glasses (McDonald’s), (McDonald’s home delivery). The campaigns, Benaras / Taj / Kerala / Kolkata and Tide radium garments for client tide have been nominated in the Household, Products and Services category.

Commenting on the agency’s performance, Padhi said, “It’s a great feeling to be on the top of the Indian league. Now, these nominations should culminate into medals.”

He further said that a good ad should educate the masses and not classes. “One shouldn’t get carried away with international awards because Indian awards are equally good,” he added.

Meanwhile, Mudra Mumbai has bagged three nominations for its ad for SBI Debit Card in the Financial Services category. The campaign Cancer Aid Awareness has been nominated in the PSA: Civic/Social Education category. The ad for Project Crayon has been nominated in the Promotion of Peace and Human Rights category. The agency has bagged two nominations in the Portable category for its ad for Olympus Electronics, while the Big Bazaar campaign has been nominated in the Retail Stores category.

Mudra Delhi’s ad for Air-India has been nominated in the Guerrilla Marketing: Motion and the Transport/Travel/Tourism category, while the Dainik Jagran campaign has been nominated in the Guerrilla Marketing: Outdoor, Alternative: Word of Mouth/Buzz and PSA: Environmental Issues category. The agency’s ad for HBO has bagged two nominations in the Media Promotion: Broadcast category. Its ad for the Indian Cancer Society has received a nomination in the Medical Services category. The Dabur Shilajit ad has won the agency a nomination in the Art Direction category, while the Electrolux Femme force ad has been nominated in the Home/Appliance/Furniture category.

Mudra South’s ad for Henko has been nominated in the Special Advertising: Consumer category.

Tribal DDB India has bagged a nomination for its work done for Madura Garments in the overall design category.

The New York Festivals has combined three advertising competitions into one large advertising competition and is also known as the New York Festivals International Advertising Awards and includes all forms of advertising and marketing media. The ceremony, now in its third year, in New York City, is a huge international event attended by 50,000 people from over 70 countries.

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