The trophy-winning work from New York Festivals International Advertising Awards will be showcased on international flights of 10 airlines – Air Canada, Alaska Airlines, British Airways, Etihad Airways, Finnair, Lufthansa, Qantas Airways, Royal Jordanian, Scandinavian Airlines and Thai Airways. As in-flight entertainment, the award-winning work lives on long after the winners have taken home their trophies.
The World’s Best Advertising programme, offered by New York Festivals as in-flight entertainment, includes some of the most innovative international television commercials of the year. The award-winning creative work was chosen at live jury sessions by the NYF Executive Jury, comprising prominent global Chief Creative Officers. This captivating selection of TV commercials entertains its viewers with ground-breaking creative concepts and commentaries by 2012’s Executive Jury.
New York Festivals has also developed additional strategic content partners in an effort to provide continued global recognition for award-winning work. NYF offers Media Centers for entertainment and educational opportunities at three universities in China. Students are invited to visit the New York Festivals Media Center to view award-winning campaigns entered from agencies all over the world. And NYF’s award-winners are also featured weekly on Shanghai Young Media’s Advertising Figures television, generating an online audience of 40 million viewers.
New York Festivals will host the 2013 celebration of the World's Best Advertising with The New York Show, a two-day series of creative events held at New York Public Library’s Beaux-Arts building in New York City. Festivities will be held on May 1 and 2, 2013 and includes the 2013 Executive Jury Press Conference, keynote speakers, creative panel discussions, networking events, and exhibits of the Shortlisted work.
New York Festivals International Advertising Awards receives entries from 70 countries, recognising work in all media in the following competitions: Avant-Garde, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service Announcements, Radio, and Student.