In a bid to further strengthen its distribution, Ten Sports has struck a multi-year deal with The One Alliance. The arrangement comes into effect immediately following the contract signed by SET Discovery and Taj Television Ltd.
Announcing the tie up Chris McDonald, CEO, Taj Television, said, “As a group, we are delighted with this development. Given the strength of the One Alliance distribution team on the ground, I am certain this is a step in the right direction.”
Welcoming Ten Sports to the One Alliance bouquet, Kunal Dasgupta, CEO, SET India, said, “At the One Alliance we take great pride in associating with the finest brands. Ten Sports has proven to be a phenomenal success story. With Ten Sports joining the One Alliance, we are sure of providing more value to our customers. The combination of the over all content of Ten Sports and especially its cricket properties with MAX ICC Cricket right will provide great opportunity to savour the best events in the world.”