Top Story

e4m_logo.png

Home >> Advertising >> Article

New Sunita Satapathy joins Media Direction as Media Director

05-January-2007
Font Size   16
Share
New Sunita Satapathy joins Media Direction as Media Director

Media Direction, the specialist media services group of RK Swamy BBDO, has appointed Sunita Satapathy as Media Director. Satapathy, who joined the organisation on January 4, will be reporting to S Yesudas, COO, Media Direction.

Commenting on Satapathy’s appointment, Yesudas said, “We are on the lookout for the right talent at various levels across our offices, considering our focus on adding disproportionate value to our clients’ communication investments and our growth strategies. We are happy to have Sunita on board. She has great understanding of the media marketplace, passion and commitment. I am sure she will be an asset to the organization.”

Satapathy said, “I am delighted to be part of Media Direction. Their growth strategy and plans are really robust. I’m committed to adding all that I can for the organisation to move forward.”

Satapathy has over 10 years’ experience in media. Prior to joining Media Direction she was with TBWA, heading the media function at its Mumbai office. Before joining TBWA, she had spent six years with Initiative (Lintas Media), subsequently moving to Lowe Scan Ad, Africa to be based in Tanzania as its media head.

Through her career she has handled premium clients such as Mercedes Benz, Tata Motors, Allianz, ICICI Prudential, Siemens, Vodafone, Emirates, Unilever, Coca-Cola and Standard Chartered.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016