Media Direction, the specialist media services group of RK Swamy BBDO, has appointed Sunita Satapathy as
Media Director. Satapathy, who joined the organisation on January 4, will be reporting to S Yesudas, COO,
Commenting on Satapathy’s appointment, Yesudas said,
“We are on the lookout for the right talent at various
levels across our offices, considering our focus on
adding disproportionate value to our clients’
communication investments and our growth strategies.
We are happy to have Sunita on board. She has great
understanding of the media marketplace, passion and
commitment. I am sure she will be an asset to the
Satapathy said, “I am delighted to be part of Media
Direction. Their growth strategy and plans are really
robust. I’m committed to adding all that I can for the
organisation to move forward.”
Satapathy has over 10 years’ experience in media.
Prior to joining Media Direction she was with TBWA,
heading the media function at its Mumbai office.
Before joining TBWA, she had spent six years with
Initiative (Lintas Media), subsequently moving to Lowe
Scan Ad, Africa to be based in Tanzania as its media
Through her career she has handled premium clients
such as Mercedes Benz, Tata Motors, Allianz, ICICI
Prudential, Siemens, Vodafone, Emirates, Unilever,
Coca-Cola and Standard Chartered.