Starcom Mediavest Group (SMG) has finally decided upon a name for it’s small town and rural specialist. It has selected ‘Xpanse’ from among the suggestions it had received on a name for the unit. Xpanse will be headed by Sandip Bansal as Country Head.
Announcing the development, Ravi Kiran, CEO, SMG, South Asia, said, “We have cherished the plan of starting a small town and rural marketing network for some time now. But when Sandip agreed to join us in December, the dream took wings. Some of our clients already get a lot of their businesses from small towns and villages and many more are looking at those markets more keenly now. With Sandip on board, we will be able to serve our clients’ needs in smaller geographies and help them expand their businesses.”
Bansal brings over 17 years of experience to the agency. Prior to this he was with Ogilvy Outreach. Besides Bansal, Rajkumar Jha has been roped in as National Director-Knowledge & Insights. Jha too comes from Ogilvy Outreach and has over 20 years of experience.