New Soap specialist Balaji Telefilms ventures into ad film production

New Soap specialist Balaji Telefilms ventures into ad film production

Author | exchange4media Mumbai Bureau | Monday, May 15,2006 3:45 PM

New Soap specialist Balaji Telefilms ventures into ad film production

Balaji Telefilms is set to venture into Ad Films and Corporate Films production. Kalpana Ravi, with fifteen years of experience in this field, would be looking after this venture.

Said Ekta Kapoor, “We have already established ourselves in the television and film industry with quite a few successful serials and films to our credit. Being a television production house, we already have the required in-house expertise and producing advertising and corporate films is just an extension of our working arm. We have a production infrastructure few can boast of.”

She added that expertise and infrastructure can be “put to good use in providing value for money to clients. While we don’t intend to come in at the low end, we can make sure that we deliver value for the buck”.

“We are always looking to expand our boundaries, not limiting ourselves to anything. Advertising holds vast potential, which we think deserves our attention. Kalpana, I think is perfect for this post considering her previous achievements and I expect nothing but the best from her,” Kapoor added.

Ravi has worked with Sahara One Television, Zee Telefilms, Karan Productions, Pritish Nandy Communications and Everest Advertising apart from her initial stints with well-known Indian advertising commercial directors like Prahlad Kakkar, Sumantrao Ghosal, Ram Madhvani, Nomita Roy Ghosh and Shubir Chatterji, John Mathew Mathan, B.R. Films and others.

“I am very excited to be joining Balaji Telefilms. They have always redefined creativity and it is a challenge I am ready to accept. I am looking forward to working with them,” Kalpana Ravi said.

Balaji Telefilms, promoted by Jeetendra, Shobha Kapoor and Ekta Kapoor, is one of the most successful media companies and the largest fiction based television content provider in India. Apart from family-oriented soaps and mainstream commercial films, Balaji is also diversifying to genres like thrillers and reality shows.

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