The new fortnightly business magazine from the Outlook group, Outlook Business, which is slated to hit the stands on April 15, has been priced at Rs 15.
Speaking about his targets, Maheshwer Peri, Publisher, Outlook group, said, "We are printing 90,000 to 100,000 copies for the first issue. We aim to be among the top two business magazines in the first year itself."
In a recent conversation with exchange4media, Peri had said that the magazine would aim to give a holistic view of business with an emphasis on impact and implications from a business and investment perspective.
Alam Srinivas, currently the Business Editor of Outlook magazine, has been appointed as Editor of the new magazine, while Sonal Sachdev is the Managing Editor.
"Inspite of India changing remarkably, business magazines are the same and so are their content. It's as if magazines don't have any idea what the readers want. And that's where we see the opportunity. We want to do serious business journalism, which is not personality led, but company led. It is much more serious, much more factual, and much more analytical," said Peri.
"We are not going to cover stories on the 100 best companies to work for. We will do stories more on industries, on sectors, on companies, on the economy, on financials. It would be hardcore research. We won't be having a person next to his car on the cover of our magazine, ever," he maintained.
Recently, the Outlook group had announced that it would be relaunching 'Newsweek' magazine in India on April 3.
At present, there are three major business magazines in the market – BusinessWorld, Business Today and Business India. While BusinessWorld is a weekly, the two others are fortnightlies.