With four magazines in its stable, the Outlook Group is all set for launching a city magazine. The Delhi-centric magazine called ‘City Limits’ is slated to be launched sometime in October. The group’s other magazines include the flagship ‘Outlook’, ‘Outlook Money’, ‘Outlook Traveller’ and ‘Outlook Saptahik’.
To give readers a flavor of the magazine, sample copies of the magazine will be distributed along with the Outlook magazine beginning August, informed R. Rajmohan, Vice-President, Outlook Group.
However, Rajmohan refused to divulge details regarding the number of pages, price and its periodicity.
‘City Limits’ will cover all happenings within the city limits of Delhi. It will be stylish and fresh, is how Rajmohan described it. The lifestyle magazine will not essentially be about Page3. The marketing brochure of the magazine says it all: ‘Page3 is for age three, for grown-ups there is City Limits’.
The Outlook Group has plans to roll out similar city-specific magazines in Mumbai and Bangalore post the Delhi launch.