Top Story

e4m_logo.png

Home >> Advertising >> Article

NEW OMS is media AoR for Panasonic Toughbook, account size Rs 5-6 crore

21-February-2006
Font Size   16
Share
NEW OMS is media AoR for Panasonic Toughbook, account size Rs 5-6 crore

Panasonic Systems Asia Pacific has assigned the media duties of its Toughbook range of laptops to the Ahmedabad office of OMS (Optimum Media Solutions), the Mudra group’s media specialist. The annual business is estimated to be in the region of Rs 5-6 crore.

The OMS team went through a series of meetings with Panasonic over the last few months, ideating on the launch plans, before the business was finalised. Chandradeep Mitra, President, OMS, says: “We are absolutely delighted to partner Panasonic in its launch plans for the Toughbook in India. The high-end laptops category is an exciting segment – the focus being more on other differentiators than just megahertz. Panasonic is the leader in this segment and has a clear gameplan and vision to penetrate the Indian market.”

Panasonic launched its Toughbook range of laptops in Mumbai and Delhi earlier this month. Toughbooks are supposed to be the world’s toughest laptops – yet not heavy or oversized. They were originally built specially for the US Army, and are capable of withstanding extreme conditions; they can survive strong vibrations, drops and rain, and have been known to even survive fires and bullets.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46