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New OMS adds Kisna Diamond Jewellery to its kitty; ad spend at Rs 8-10 crore

New OMS adds Kisna Diamond Jewellery to its kitty; ad spend at Rs 8-10 crore

Author | Noor Fathima Warsia | Tuesday, Jul 19,2005 5:05 PM

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New OMS adds Kisna Diamond Jewellery to its kitty; ad spend at Rs 8-10 crore

There is more action coming from Optimum Media Solution (OMS). The agency has added the media duties of Kisna Diamond Jewellery to its kitty. Samir Khanna, Business Director, OMS, told exchange4media that the business was in the region of Rs 8-10 crore, and made an interesting addition in OMS’ present client portfolio.

Commenting on the win, he said, “We are delighted to win this business and will use our media expertise in doing some good work around it. This is the kind of brand, where we can showcase good work.”

He added that with the addition of people like Kajal Thakur as Regional Director, the agency would further intensify its pitching spree.

OMS was in talks with Kisna Diamond for over a fortnight now. No pitch was called prior to OMS being signed as the agency of record (AoR).

Tags: e4m

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