Top Story


Home >> Advertising >> Article

New Ogilvy & Mather India launches sports marketing arm, Ogilvy Sport

Font Size   16
New Ogilvy & Mather India launches sports marketing arm, Ogilvy Sport

Ogilvy & Mather India has announced the launch of a new arm, Ogilvy Sport.

Ogilvy Sport aims to deliver value by bringing the rigor and processes of other marketing and communications disciplines to the table and providing strategic marketing counsel to business partners through each stage of association.

Ogilvy Sport will offer sports marketing consultancy, property representation and sales, licensing and merchandising, new media and event management.

Prashant Singh has been appointed as head of Ogilvy Sport. Singh started his career in sports marketing with online brand and subsequently worked with Nimbus, Fosters, Lowe Lintas (Octagaon) and Fresh Brew Communications.

O&M India CEO Pratap Bose said, “Ogilvy Sport will be a professionally run sports marketing outfit. Being part of the Ogilvy network gives Ogilvy Sport access to cutting edge marketing tools and the expertise of new media in the digital space. Fusing the Ogilvy Sports expertise with this knowhow allows the usage of new platforms for innovative activations.”

Ogilvy recently played a part in the successful BCCI bid for the Cricket World Cup in 2011.

Piyush Pandey, Executive Chairman & National Creative Director, O&M, said, "Sport is an integral part of the fabric of India. Bringing brand connect with sport is an obvious need of the hour. The purpose behind Ogilvy Sport is to do it professionally and systematically in a measurable fashion. We will make Ogilvy Sport a highly desirable offering to brands and clients."


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions