Amit Nandwani from Brand David, New Delhi, Saurabh Dasgupta from Innocean Worldwide, New Delhi, and Senthil Kumar from JWT‘s Mumbai office will be part of the jury at the New York Festivals this year. Confirmations are expected from a few more creative professionals from India, said the organisers.
This year, the three separate annual advertising competitions -- for Print, Design & Outdoor Advertising; Television, Cinema & Radio Advertising; and Interactive & Alternative Media - have been rolled into one. Therefore, this year there’s only one entry form, one entry fee, one upload of materials or one courier package to send.
The competitions have had to be rescheduled as a result, and the TV Advertising competition (usually opening in July) and the Interactive competition (usually opening in September) have been scheduled for earlier in the year. The Advertising and Marketing Effectiveness Awards (AME Awards) have been scheduled to run at the same time, to showcase the winners with those from the Advertising Awards.
“All this is moving towards a celebration of the winners during the last week of September in New York. We’re still finalizing the details, but we’re aiming to bury the boring old awards show and really find a new and exciting way to showcase the amazing international work we’ve gotten here at NYF,” said a representative of the awards, based in New York.
While Senthil Kumar will be part of the TV Advertising jury, Saurabh Dasgupta will be part of the jury for the Design, Print & Outdoor competition.
“The opportunity to learn from over 5,000 of the world’s best TV commercials is what matters most. And, of course, I want India to rock with a few golds for sure,” said Senthil.
Dasgupta stated that judging awards was a “global reality check”. Looking forward to the assignment, he said, “Winning awards is one thing. Anybody who’s been around for a fair amount of time does win awards. Being on a jury is a great way to learn. Eighty per cent of all award entries are ordinary. The other 20 per cent makes you sit up and think ‘how come this idea slipped my mind’.”
While Innocean, being a new agency, missed the bus this year (for the major international awards), Dasgupta hopes to enter festivals from next year.
Winners will be announced September 25 to 29, 2006, in conjunction with the Advertising Week, now in its third year, in New York City. Fifty thousand people from over 70 countries attended the event last year. The week will be filled with seminars, exhibits, parties, art, music, theatre and other forms of ‘inspiration and education’, and all eyes will be on winners at the 49th edition of the New York Festivals.