Newly launched advertising firm, M&C Saatchi India, has roped in one of the industry’s top planners, Rupin Jayal, as its Strategic Planning Director. Jayal, previously Vice-President and Head of Planning at JWT in Delhi, is renowned for his broad experience and creative thinking. He has worked at agencies including Lintas (now Lowe), Everest, Rediffusion DY&R, and McCann Erickson.
“I am absolutely delighted to have Rupin as part of our new venture. His approach fits perfectly with M&C Saatchi’s ‘Brutally Simple Thinking’ philosophy and he’ll be a fantastic addition to our team,” said Kamal Oberoi, Chairman and Managing Director of M&C Saatchi India, who has previously worked with Jayal at JWT.
“Our clients will benefit from his deep understanding of consumer behaviour and ability to produce simple and insightful ideas,” he added.
M&C Saatchi recently launched in India after reaching an agreement with Delhi-based creative hot shop, Dhar & Hoon. It is the fastest growing network in Asia with 12 offices in just 10 years. Other offices in Asia Pacific include Hong Kong, Singapore, Shanghai, Kuala Lumpur, Bangkok, Taipei, Tokyo, Sydney, Melbourne, Auckland, and Wellington.