Top Story


Home >> Advertising >> Article

NEW Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore

Font Size   16
NEW Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore

Madison Creative has bagged the advertising accounts of Rustomjee, leading Mumbai real estate developers; Teddy and Friends baby pads and diapers and adult incontinence products of Nobel Hygiene; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.

According to Markand Adhikari, Vice-Chairman & MD, Sri Adhikari Brothers News & Television Network Ltd., “The channel business is becoming extremely competitive with a plethora of launches. We needed an agency that will put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”

Percy Chowdhry, Director, Keystone Group, commented, “Real estate is going to witness even more competition with FDI coming in. In such a scenario we wanted to associate with the best agency that will meet the international challenge.”

Kamal Johari, Director, Nobel Hygiene, “We have been in the market for five years now. Our customers are extremely satisfied with our product quality. It is time now to be very aggressive and for that we need a very professional agency with a good track record. And Madison Creative has made several brands leaders in the market place.”

Prabha Prabhu, Executive Director, Madison Communications, said, “We are delighted with winning three accounts in a single week. They are such diverse categories and all are equally challenging.”

Madison Creative is the full service agency of Madison World which also has specialist units in media, PR, outdoor, rural, retail and entertainment.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems