Following a multi-agency pitch, Leo Burnett has won the creative duties of IDBI Paisa Builder. While the size of the business was not divulged, the client as well as agency said “it is a mid-sized account”. The pitch process had begun two months ago.
Confirming the development, Srikanth Sarathy, Leo Burnett’s Mumbai Head, said, “This is a very prestigious win for us. The most important thing for us is IDBI itself. Also, this is a fantastic category – the category of the future. We believe that together we can create something which will take this online initiative a long way.”
IDBI Paisa Builder is an online trading website where people can invest online.