Top Story

e4m_logo.png

Home >> Advertising >> Article

NEW Kentucky Fried Chicken signs on FCB-Ulka and Lodestar as advertising partners

18-October-2005
Font Size   16
Share
NEW Kentucky Fried Chicken signs on FCB-Ulka and Lodestar as advertising partners

Yum Foods’ Kentucky Fried Chicken (KFC) is to set to make a splash again in the Indian market, for which it has signed on FCB-Ulka as its creative partner and Lodestar as its media partner. Details like the account size are yet to be finalised. The choice of agency in India is in alignment with KFC’s global account which is handled by FCB.

Pizza Hut, the other division of Yum Foods in India, is being handled by MindShare and JWT for media and creative duties.

Elated over the win, Shashi Sinha, President, Lodestar Media, said, “KFC is a very prestigious client to have and is a great addition to our current client portfolio. They have aggressive plans for the country and we are looking forward to doing some great work with them.”

Unlike what is seen in most international markets, where the Yum Foods brands -- Taco Bells, KFC and Pizza Hut -- are handled by the same agency, in India the brands are being handled by different agencies. Officials close to the situation divulge that this will be the case for some more time in this market.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve