India is all set to make its mark at the biennial ADASIA at Singapore with
some 140 participants forming the Indian delegation at the largest
advertising, marketing and media event in Asia to be held from November
This is the highest number of delegates ever to represent India at the
ADASIA Congress, the previous highest from India being 108, at ADASIA, Bali.
The total number of participants this time is expected to be around 500.
This year’s ADASIA will see many Indian delegates taking the centrestage at
the event. Anil Kapoor, MD & CEO, FCB-ULKA will be among the speakers, while
Bharat Patel, CEO, P&G India; Pradeep Guha, CEO, Zee TV Networks; Bhaskar
Das, Executive President, The Times of India Group; and Ramesh Narayan, MD,
Canco Advertising Moderators will be acting as panelists in the event.
Unlike the usual conference where the speaker just gives his presentation,
ADASIA ’05 will be conducted in an interactive and stimulating environment
where the presentation by the speaker will be followed by a discussion with
panelists and a Q&A session with the audience.
This year’s theme, ‘Winning in Asia’, aims to help marketers in Asia
identify opportunities and develop new strategies to win in their local,
regional and global marketplace.
Advertising Club Bombay, which played the role of the Secretariat to ADASIA,
2003, which was held at Jaipur, is also instrumental this time in mobilising
delegates to the Singapore ADASIA from India. It also conducted a road show
at Mumbai and dispatched mailers, reminders and SMSes to spread awareness
about the event.
“Our road show in Mumbai, which was attended by Eric Teng, Deputy Chairman,
ADASIA ’05, was a huge success attended by more than 350 people.
Acknowledging the significant role played by the Advertising Club Bombay,
the Organising Committee of ADASIA 05 has decided to levy only $770 as
registration fees instead of $1,000 from Indian delegates, thus according a
handsome discount of $230 per delegate. The said discount will be reimbursed
by the Congress two weeks after the conclusion of ADASIA 2005,” said Bipin R
Pandit, General Manager, Advertising Club Bombay.
Further India, would, purely in terms of numbers, be the leader among all
other Asian countries at this year’s ADASIA Congress, thus leaving behind
even Korea, which is the host for ADASIA 2007.
Needless to say, helping the Organising Committee of ADASIA 2005, Singapore
in conducting the Road Show at Mumbai, timely dispatch of mailers, reminders
through letter and SMS blasts have aided in reaching this landmark.