Top Story

e4m_logo.png

Home >> Advertising >> Article

NEW India Fashion Week is now WIFW as ITC’s Wills Lifestyle becomes title sponsor

15-February-2006
Font Size   16
NEW India Fashion Week is now WIFW as ITC’s Wills Lifestyle becomes title sponsor

The Fashion Design Council of India (FDCI), proprietors of India Fashion Week, and Percept D’Mark, have announced that ITC’s premium fashion brand ‘Wills Lifestyle’ will be the title sponsor of the country’s premier fashion event. The Wills Lifestyle India Fashion Week (WIFW) 2006 will be held at The Grand, New Delhi, from April 5-9.

FDCI Director General Rathi Vinay Jha said, “FDCI is pleased to have on board Wills Lifestyle as the new title sponsor. We look forward to partnering and associating ourselves with ITC’s premium fashion brand that has a distinct personality and profile. In ITC we have someone with a depth of commitment towards building a strong partnership reflecting a solid workable business agenda – one that is aligned with FDCI ‘s long-term vision for India’s fashion industry, that of promoting the business of fashion.”

ITC Chairman YC Deveshwar said, “Wills Lifestyle is strongly established as a vibrant, premium fashion brand catering to both men and women and offering a complete lifestyle wardrobe. With this association, I see a uniquely synergistic approach by the partners that will help Wills Lifestyle India Fashion Week gain global recognition.”

Percept D’Mark CEO Preeta Singh said, “We are committed to making WIFW a truly world class event. We have been planning a host of initiatives towards this and having a partner of the stature of Wills Lifestyle will go a long a way to further this.”

Interestingly, the hitherto annual B2B fashion trade event is going bi-annual from this year. In other words, WIFW will comprise five days of fashion and trade twice a year. Collections will therefore be season specific, that is, autumn-winter and spring-summer, in line with the international format.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign