Top Story

e4m_logo.png

Home >> Advertising >> Article

New Good fortune for Fortune as it bags Casio and ropes in Creative Heads

27-February-2006
Font Size   16
Share
New Good fortune for Fortune as it bags Casio and ropes in Creative Heads

The decision to broadbase Fortune from being a financial specialist agency seems to be paying off. The second agency from JWT has already secured four new businesses in 2006, the recent one being Casio Digital Watches. At the same time, the agency has roped in Group Heads for the creative function – Shamik Sengupta and Ferzad Vairyava. They were with Leo Burnett.

Prior to Casio, the company had added Toshiba Home Appliances. Before that it had baged The Times of India as a roster agency as well as D’Damas. Speaking on the new win, Suranjan Das, Fortune VP & GM, said, “Casio has been in India only through the import route. However, they are now entering the market on their own and were looking for a strategic and creative partner. We are very excited to have won this responsibility.”

Das explained that nothing has been finalised in terms of account size of the business. Said he, “Decisions on various fronts have to still be crystallised and we are in talks with them in this regard. However, as of now, there is nothing that can be said.”

About the new people who have come on board, Das elaborated, “So far, the client servicing unit has seen some executives recruited directly for Fortune but the majority at the senior levels have been outsourced from JWT. Now that we have four businesses, we have added experts on board. Shamik and Ferzad will look after all these four businesses. They would be given teams and would be playing the roles of group heads in the creative function.”

Sengupta looks after the Art function and Variyava is the Copy Director. Both report to Das.

It may be noted here that Fortune’s decision to broadbase itself became functional in 2006 and these businesses have come in the last two months. Speaking on the performance of the agency, Das said, “We have kept it quiet despite the changes in the last two months, as we are getting the backend in place. But things are turning out for the better with these new wins and the teams coming in place. We are very confident of the road ahead.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017