The decision to broadbase Fortune from being a financial specialist agency seems to be paying off. The second agency from JWT has already secured four new businesses in 2006, the recent one being Casio Digital Watches. At the same time, the agency has roped in Group Heads for the creative function – Shamik Sengupta and Ferzad Vairyava. They were with Leo Burnett.
Prior to Casio, the company had added Toshiba Home Appliances. Before that it had baged The Times of India as a roster agency as well as D’Damas. Speaking on the new win, Suranjan Das, Fortune VP & GM, said, “Casio has been in India only through the import route. However, they are now entering the market on their own and were looking for a strategic and creative partner. We are very excited to have won this responsibility.”
Das explained that nothing has been finalised in terms of account size of the business. Said he, “Decisions on various fronts have to still be crystallised and we are in talks with them in this regard. However, as of now, there is nothing that can be said.”
About the new people who have come on board, Das elaborated, “So far, the client servicing unit has seen some executives recruited directly for Fortune but the majority at the senior levels have been outsourced from JWT. Now that we have four businesses, we have added experts on board. Shamik and Ferzad will look after all these four businesses. They would be given teams and would be playing the roles of group heads in the creative function.”
Sengupta looks after the Art function and Variyava is the Copy Director. Both report to Das.
It may be noted here that Fortune’s decision to broadbase itself became functional in 2006 and these businesses have come in the last two months. Speaking on the performance of the agency, Das said, “We have kept it quiet despite the changes in the last two months, as we are getting the backend in place. But things are turning out for the better with these new wins and the teams coming in place. We are very confident of the road ahead.”