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New fashion brand Oxolloxo ropes in Bang in the Middle

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New fashion brand Oxolloxo ropes in Bang in the Middle

Oxolloxo is the new brand of fashion that has global roots with Indian touch. Oxolloxo is born in India, but has been exposed to major fashion trends across the globe. With its own set up for manufacturing and designing, Oxolloxo will offer a completely new and differentiated offering to the discerning fashion buyers in India initially and to the global buyers as the brand gains traction. Oxolloxo’s debut collection is now available at and has been inspired by the colours of the world. As a brand it offers the complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women.

Oxolloxo is an ambitious venture. It brings in the latest in fashion from across the world to the discerning fashion buyers. By being online it opens up the brand to the wider reach of India. Oxolloxoexpects to become a major force in fashion marketing, starting from India and then going global.

Commenting on the win Naresh Gupta, Managing Partner and CSO, Bang in the Middle said, “We started on a dream, when the client first interacted with us, they did not have a name, but they had a well defined and crafted idea. We are proud to be apart of the evolution of the brand. Today when the brand has officially made it’s debut, we believe it will become the first choice for those who are looking at fashion that is latest globally. The site designed and developed by us offers a great selection of fashion in the most appealing way.”

Prathap Suthan, Managing Partner and CCO, Bang in the Middle said, “It's not very often that we get to create a brand right from the name upwards. From arriving at its name that works both alphabetically and numerically, to putting together an idea that works well both in the traditional world of fashion marketing and in the new digital age of fashion retailing. As a brand, Oxolloxo uses the world as its palette. Textures, designs, colours and fabrics sourced across the world, all put together to create a compelling range of clothes for the entire family at efficient prices. We are delighted to work together with the brand owners, and create a brand that will rightfully gain a share of light under the global sun.”

Bang in the Middle works with Zee News, Zee Business, Jabong, Dulux, Veen Waters, Vimal, Flight Shop, FabFurnish, Diva’ni, Delhi Airport, Tupperware and works across the spectrum of digital and mainline medium.


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