McCann Erickson has bagged the Grand
Prix, or FABulous Award, for the Best Press and Poster
work at the FAB Awards 2006. It was accompanied by a
FAB Award for the Best Poster in the Confectionery and
Snacks category, also for Big Babol. Leo Burnett
Mumbai collected a FAB Award for the Best Poster in
the Retailers category.
Prasoon Joshi’s team’s work for
Perfetti van Melle’s Big Babol, ‘Kiss’, ‘Crime’, and
‘Adult’, got a unanimous vote from the jury, informed
the organisers of FAB 2006. Besides McCann’s FAB and
FABulous Awards, Arvind Sharma’s team at Leo Burnett
Mumbai won the only other award for India this year,
for ‘Hole in Shoe’, for client McDonald’s.
As reported earlier, McCann also had
two nominations in TV – ‘Cadet’ and ‘Farmer’ for
Coca-Cola – and another nomination in Poster for
Sweetex. 1pointsize, Design Temple and JWT were the
other agencies from India with finalist entries.
The Agency of the Year, AMV BBDO,
London, narrowly beat their colleagues from BBDO New
York. AMV BBDO also took the FABulous Award for the
Best TV work for Guinness’ ‘Evolution’ film. The
FABulous for Packaging Design went to Turner
Duckworth, London and San Francisco, for Root:1 wine.
In the Integrated Campaigns category,
the Award went to Archibald Ingall Stretton, London,
for ‘Enjoy the Moment’ for Hennessy Fine de Cognac,
while the FABulous for Collateral and POS went to
Kolle Rebbe, Hamburg for the ‘Flip Book’ for Vivil.
The FAB Awards’ 43 trophies for 2006
went to 14 countries from four continents. BBDO New
York took 13 nominations – the most by any single
agency office – for Pepsi, M&Ms, Snickers, Guinness,
Aquafina and Sierra Mist. They were closely followed
by AMV BBDO London, who pipped them for Agency of the
Year by converting more nominations into Trophies.
In its 8th edition, the FAB Awards
attracted over 3,000 pieces of work from over 60
countries this year, covering several categories.
Eight Indian finalists at FAB
Awards 2006; McCann in with four nominations