Top Story

e4m_logo.png

Home >> Advertising >> Article

NEW Crayons Advertising bags creative and media duties of PC Jewellers

16-November-2005
Font Size   16
Share
NEW Crayons Advertising bags creative and media duties of PC Jewellers

Crayons Advertising, Delhi has bagged the creative duties and part of media duties of PC Jewellers business. Said Ranjan Bargotra, President, Crayons Advertising, “We can’t divulge the size of the business at present, but the size of the account is huge and will be finalised shortly.”

Bargotra further said, “We are currently working on the print campaign for PC Jewellers. A TVC will be breaking soon.”

He added, “We have also won the creative and media duties for Madhya Pradesh Tourism, along with Percept H. The size of the account is around Rs 3 crore, which is likely to triple by next year.”

Describing the work, Bargotra said “The idea is to get Madhya Pradesh among the consideration set of tourist destinations, when one plans holidays.”

“We will be soon starting work on the print campaign next month. This will go on till February. There will be more work coming in the basket in the coming months,” he added.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'