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New campaign for Thums Up

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New campaign for Thums Up

Coca-Cola has devised a new campaign for Thums Up, the company’s leading cola brand, in West Bengal. Called "Paanch Peyechho Ki?," (Have you got five?) the ad campaign features model-turned-actress Bipasha Basu and has been created by advertising agency Leo Burnett.

The promotion is part of Coca-Cola’s effort to continue the excitement revolving around its affordability strategy. The company is giving away prizes to lucky customers who buy 200 ml Thums Up priced at Rs 5.

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