Coca-Cola has devised a new campaign for Thums Up, the company’s leading cola brand, in West Bengal. Called "Paanch Peyechho Ki?," (Have you got five?) the ad campaign features model-turned-actress Bipasha Basu and has been created by advertising agency Leo Burnett.
The promotion is part of Coca-Cola’s effort to continue the excitement revolving around its affordability strategy. The company is giving away prizes to lucky customers who buy 200 ml Thums Up priced at Rs 5.
For the first time, Coca-Cola has decided to support Bengali rock bands to give its rural marketing a regional flavour.