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New Boroplus ad featuring Big B

27-November-2004
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New Boroplus ad featuring Big B

Personal and healthcare major, Emami, has launched its latest advertising campaign featuring megastar Amitabh Bachchan, this time for Boroplus, one of its power brands. Mr Bachchan has already featured in two Emami's ad campaigns - for Navratna Oil and Fast Relief.

According to a company release, Emami has aggressive plans for the Rs 90-crore Boroplus brand with several extensions. Emami has already launched Boroplus Light Cream and Lotion this season.

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